Nadine Williams is the Managing Director, Brand and Innovation Consultant at &Beyond Innovation and Marketing, a consulting firm that helps maturing consumer product companies define and develop consumer and brand-focused innovation and brand strategies. As a brand marketer and innovation practitioner for some of the most recognizable CPG brands in the US, including Gorilla Glue, Bicycle Playing Cards, Formica Countertops, and That’s Tasty Fresh Organic Culinary Herbs, Nadine is known for creating scrappy innovation and brand programs that grow businesses through disruptive market strategies. 

 

As a speaker at the National Product Expo West, Social Media Week NYC and Enactus World Cup, Nadine shares her experience, case studies, and wit in an effort to inspire companies to further align their future products and campaigns with consumer insights. Join Nadine at her upcoming Product Development Management Association's session titled, WATCH OUT—Gen Z Is Coming! Will Your New Products Deliver?—It's sure to be fun and lively discussion!