WATCH-OUT GEN Z IS COMING- Will your new products deliver?

If you aren't talking about and targeting Gen Z now — guaranteed you will be in the next ten years. To speak to this large but skeptical audience, preparation is everything! We need to start preparing our businesses now.

Last week I presented a session by the same name at the Product Development Management Association's annual conference in Orlando, Florida. As a takeaway from the session, we developed this handout "10 Things Every Brand Should Start Doing Now" for attendees, and thought that we would make it available to you, too!

Download the pdf here. Pass along to your colleagues and start the conversation today!